It all began with an idea to revolutionize the legal industry. Back in the nineties, the software systems that served people performing back office and front office functions were completely separate. This separation required double-entry of some data and inefficiencies throughout the firm.  Bill saw the need to bring Front and Back office functions into a single system . ProLaw was born and became the preferred software solution for mid-sized firms and corporate legal. ProLaw was acquired by Thomson Reuters, and Bill went on to create other legal-specific technologies before landing in marketing. He was always looking for ways to use technology to solve problems. What he saw in B2B was that businesses with good word of mouth did well – but often struggled with consistently growing that word of mouth. He created a new platform that helped B2B businesses, including law firms, use technology to scale their marketing efforts and amplify their word of mouth through automation. Our sister company, boomtime, was born. In our work with B2B, Bill realized that businesses were losing a lot of potential contacts and prospects in their email systems – those contacts were never making it into the CRM and were slipping through the cracks. We built Mailbox Mining to capture those contacts from within the mailboxes, add them to the CRM, and then integrate that into their marketing systems, automatically following up with them to truly amplify their word of mouth. And that’s just the beginning of what we can do by leveraging different data sources.